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The One App to Rule Them All?

The One App to Rule Them All?
Why WeChat Mini programs are a one-stop-shop for your Chinese consumers

Which app has every kind of feature you would need and more than 1 billion monthly active users? WeChat, developed by Tencent, is a China-focused app that has been dubbed a ‘super app’, due to the convenience of having messaging, social media, mobile payment, and more all within one app. WeChat’s popularity and astonishing number of daily active users illustrate how it has become thoroughly embedded in the daily routines of Chinese citizens.

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