Gamification for the Digital Bank of Tomorrow
If banks want to survive, let alone thrive in a digital context, they need to come up with new ways of attracting clients to their online platforms and to ensure those all-important return visits. Moreover, the digital client expects a full 360° experience, where they can increase their knowledge on what they can do, how to do it and get some comprehensive product information. Gamification deals with both in order for banks to be both more cost effective and revenue generating.
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